Something new.. from VMworld 2009 Opening Keynote

vSphere:

VMware-Go - Helps get ESXi configured and setup for SMB customers.

vCloud:

vmware virtualized - vCloud certified enterprise ready services.
vCloud Express - Rapid and inexpensive light workload ready functionality by service providers. (Nice demo on Terremark services)
VMware vCloud API - vApp deployment, Inventory listing, vApp operations, Catalog Mgmt, and more

SpringSource

Key goal is to simplify application frameworks and gain better understandings.