Today there are 30 Fortune 1000 companies who are not using VMware. The gaunlet has been thrown. Free VMworld passes if you can get them to start using VMware. This was thrown by Tod Nielsen, Chief Operating Officer of VMware.

update (1 Sept 09 10:31PM): The list of 30 is as follows - Thanks to Anthony in the comments:

Allied Waste Industries
Annaly Capital Management
Beacon Roofing Supply
Burlington Coat Factory
Calumet Specialty Products
Carpenter Production Services
Dole Food
ExpressJet Holdings
Flowers Foods
Group 1 Automotive
Host Hotels & Resorts
Hudson City Bancorp
Ingles Markets
Interactive Brokers Group
Internatonal Assets Holding
Interstate Bakeries
Kansus City Southern
KB Home
Mueller Industries
Mueller Water Products
Mutual of America Life
Nalco Holding
National Life Group
New Jersey Resources
Patterson-UTI Energy
Ryland Group
Scotts Miracle-gro
Sonoco Products
Thor Industries